Saturday, October 18, 2014

O YEAH! IT'S SATURDAY!


So there’s this font you’re looking at right now.  How important is it?  Can or does it somehow help my cause, in its visual presentation and message?  It’s really the question of “Why this there?”  I’d like to research my how text effects/affects it’s audience by its visual qualities and the methods in which marketing/campaigning is most effective to the purpose. 

I want to take a look around at fonts on event posters and fonts on local small business and differences between them.  There is a staggering amount of information just on Main Street, always.  The cool thing about event posters is their have a known life expectancy from the moment they are printed but a small business sign can really have both, a business card, or whatever type of a more permanent display of name that may be on the building…but should that text be uniform on the business card?  And I also have to be careful because what about a place like The Ellen?  They have a business sign that is an event poster but it is very blocky and bold while they also have business cards and additional event posters that are more dispensable, similar to a local band poster.  That’s a lot. 

I guess I would try to present it in a printable version that could also be viewed online?  Maybe have and actual band poster or two in the physical version and use a scroll in an electronic version of display?  Possibly be able to add audio?  I don’t really know if this is a good idea.  I hope I can get some help from you.

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